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Computer Gender
A marketing director for a prominent computer manufacturer was devising a new advertising campaign for his company. While researching consumer response to his product, he asked "Naval ships are commonly referred to as 'she' or
'her'. What gender would you assign to your computer? Give four reasons to support your answer..."
A large group of women reported that the computers should be referred to in
the masculine gender because:
1. In order to get their attention, you have to turn them on.
The men, on the other hand, concluded that computers should be referred to in the feminine gender because:
1. No one but the Creator understands their internal logic.
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